This company became be famous with their jeans and their advertising campaigns.
The first Diesel's shop was opened in the 1991. So we can say that the brand was born more than 20 years ago.
At the beginning, "Diesel" was a little company, but with their original ideas about the advertising and making jeans, a garment that everybody wear (children, teenagers, adults...), it was quickly famous, although the mark always has had little and medium factories around the world.
In conclusion, I think that the Diesel's jeans are so popular because the factory knew how to publish their products and jeans are so comfortable, useful and simple.
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